2019 Apr 29

How to Have a Strong Brand Identity Package


A brand is more than a logo. It is a story, an experience, and even a journey. It consists of many smaller elements that come together to create something wholesome. You don’t always have full power over the way customers perceive you. But you have control over its parts. If you have ambitions, you need a strong brand identity package that isn’t inferior to them.

“I have a business card, what more do I need,’ you might think, ‘Isn’t it enough?’ No, not really. A real corporate identity items list is much larger than that. Your brand identity needs to include design elements, branding, messages, and corporate merchandise. Its main purpose is to promote your brand and create a consistent image your customers can connect with. Brand identity is all the elements of your brand that customers, employees, business partners, and competitors get to interact with.

When all the people not only identify your company but also know how to describe it, you know you created a strong corporate identity superior to your competitors. Easier said than done, right? Well, as with everything, the problem might be easier to tackle if you break it down to its essential elements. And that’s what we will do in this definitive brand identity package article.

Essential design elements of your brand identity

We’ve mentioned that a logo isn’t the most critical part of your brand. It doesn’t mean however that it isn’t important at all. Creating a brand identity kit without visual elements is impossible.

For a brand identity package to come to life, first, you need to have those elements out of the way. You can learn more about creating a brand identity that your customers can fall in love with from this article. Overall, your corporate identity items list will look something like this:

  • Logos and watermarks
  • Your messages
  • Color palette
  • Typography
  • Contact information

You cannot have a consistent media page and be impactful if you don’t know what your company is about or don’t have a logo and a consistent color scheme. It will just get people confused. Having a brand book with those elements beforehand will make working on other corporate identity elements much easier.

Digital brand identity package elements

When you think about brand identity kit, you probably think of physical items. But can’t ignore the role and importance of digital elements in the image of your company. Sometimes, it’s the only way for you to reach your customers.

In our world, the way your brand looks online — headings, images, Instagram and Facebook posts — plays a vital role in the way other people perceive your company. Comprehensive brand identity includes the following elements.

  • Social Media Accounts
  • Website Design
  • Mobile Application Interface
  • Ads and Banners
  • Emails

Digital image of your brand should be part of your marketing strategy. It’s how you make it easier for your customers to find and contact you. Consistency throughout all the communication channels is what will earn you a good reputation and new clients.

Physical brand identity kit essentials

We came to the brand identity package element you probably thought means THE brand identity package. Those are the items you can distribute to your customers or have in your office.

Even though what item you end up including in your final package, usually the fundamental brand identity includes:

  • Business cards
  • Letterheads, Envelops
  • Presentations
  • Desk Calendars
  • Packaging
  • Posters

It’s important to treat your brand with the care and attention it deserves. When you do, so do your customer. Branded merchandise and high-quality brand identity kit is how you show them you care.

What else can be there

The list of branded identity items can include wobblers, door hangers, tent cards, branded cups, stickers, and even DVDs. Your brand identity package will depend on what your company does. If your company is a coffee shop, you will need branded coffee cups. If you are working at a bank, branded pens and notebooks will be more appropriate.

The main goal of those elements is to make the brand memorable. They should make it easy for people to recognize and differentiate you from your competitors and remind them about your existence. That means the more creative you get, the easier it will be for others to remember you.

You shouldn’t move by the rules if you want to stand out. Some company’s brand identity includes branded pins, flash drives, and funny mugs to make a stronger impression. Things like toys, books, and newspaper might also go in your corporate identity item lists. Items your customers and partners can interact with help to create a special bond and make them feel attached to the brand. That’s how you become a brand that stays on the tip of everyone’s tongue.

Brand identity package is your safety bag

We’ve long past the times when it was only about the company’s products and its logo. Now brands mean much more. Like it is with people, for others to value and remember your brand it needs to have a profound personality.

People need to feel like ‘they know’ the brand and feel connected to it. That’s how you create a long-lasting relationship with your customers, and it is a role your brand identity kit can happily play. Consistent and strong corporate identity elements connect people to your brand.