2019 May 20

Retail Supplies You Need to Impress Customers


Opening a show and setting it up can be not only exciting but also nerve-wracking. More goes into retail shopping than most people think — it is both a masterful manipulation and subtle art of presentation. Good retailers never leave the people’s experience in their store to the faith. It’s something any retailer can and should control. One of the best ways to do that is through retail supplies.

Retail supplies are functional, and marketing materials retailers used to present their products. If you have ever been in one, you probably know how many THINGS shop comprise. It’s not something you can easily ignore. When you face high competition, standing out becomes all more important.

We have learned what retail supplies mean and why they are used… But how can you use retail supplies to make yourself more attractive to potential customers? While making a final decision to start your business is very important, there is more to it than you might think.

Spice Up Your Space with POS Displays

POS displays, also known as point-of-sale displays, are an important part of any retail marketing strategy that brands use to advertise their product in the retail stores. Not only they help to use the space of the retail shop sensibly but also allow companies and brands to promote their products more aggressively.

Retailers like and value POS displays, as much as companies do. They help to organize the space neatly, and are often provided to the retailers for free, and can help make a good impression. Chances are your retail shop probably needs one.

Simplify the Design of Your Store

We all know how frustrating spending 10 minutes, looking for a bottle of water is. Yes, sometimes it is done intentionally to convince people to spend more time in the shop. But the retail shop needs not to be confusing on purpose. You will accomplish nothing. Quite the opposite — you will only scare people away.

A good retail shop design, however, can completely transform your shop. Not only it will make navigating through the space easier to customers but also help you keep track of it yourself. When a store has an intuitive design, it becomes easier for people to proceed from one section to another, and customers notice it. If you want to make a great impression and become a go-to place for many people, you need to think about the design of your shop strategically.

Quality Store Fixtures are a Must-Have

Fixtures are structures you used to display products on. They are a necessity since there aren’t many other ways to showcase your products. But you need not only to have fixtures — you need to make sure they are of the highest quality.

You might wonder what makes them so valuable. First, they can completely transform your boutique and add a splash of creativity to your space. The other reason is not as obvious, but it is important — they need to be of good quality for safety reasons.

If you save up on fixtures, it will not take long for them to break. They might even injure your customers. Even if not, standing in the middle of a store with many clothes and a broken fixture in hand is not the most pleasant experience. Yes, your customers will be impressed, but probably not the way you want.

Help Your Customers Navigate the Space with Signs

The other thing you need to make walking through your shop more enjoyable and conquer the hearts of your customers is navigational signs. Without them, your shop will be like a mystery house to your customer. It might sound fun, but on practice, on practice, it will feel like a living hell. It especially holds for larger retail stores.

Signs make walking through the shop more enjoyable and the experiences less dreadful. So if you want people to come back, consider decorating the space with special signs.

Comfort is not a Trivial Matter

People should find your shop comfortable. It is probably the most important criteria of all and perhaps the most difficult one to execute. There is no formula for what makes something comfortable, but as they say, the devil is the details. In no other times, the wisdom holds as true as it does with retailers.

If you care about the experience, your customers have you need to make them want to be in your store. People become loyal customers because the shops make them feel better. Those are the places that typically have a good heating system, ventilating, and air conditioning. The stuff in the shops we like is helpful and friendly. Put on good music if your store allows it and make it smell all nice. Those small tricks will make them want to come back.

Use Price Tags to Tell a Story

A blank price tag is an opportunity lost. Your price tags should not only be only blank pieces of paper. It is an opportunity for you to communicate with your customers. You can use the space to communicate with your customer by telling what is new, or even use it to wish them a good day. It is your chance to say something important to your customer, and you better use the space wisely.

If you are opening a retail clothing store that needs hang tags, you can be even more creative. Yes, they have a functional purpose — how else can a customer know about its price, size, and where it comes from? But you can also use the opportunity to create a price tag that your customers would want to keep. It will show that you care about your products, so your customers will too.

Retail Supplies Should be Part of Your Brand

When you work on opening a retail shop, everything will feel scary. What do I need? What is a business plan? Where can I order all of those POS displays, price tags, and packaging supplies from? (We might have an answer to this one) How do I get started without going mad? Those are all real questions you will repeatedly ask when opening your first retail store. We are here to tell you that all of those questions are normal and you shouldn’t freak out.

To make the experience a little less dreadful, you need to have a perspective. Try to think of your retail supplies, be it hangers or shelves, as not a bother but part of your brand. By reframing your attitude, you will build a retail store your customers love as much as you do — if not more.